The Standard Group was created to unravel and point out the direction of consumer evolution and its impacts and consequences on Brazilian companies. This means that since the launch of Modern Consumer, the Standard Group has sought to demonstrate, in a practical, relevant, innovative and intelligent way, the real effect of the best customer experience practices in generating value for our companies.

For three decades, we have evolved together with the market to create an ecosystem capable of mobilizing leaders, professionals, specialists, and agents of transformation to map trends and share information and strategic insights capable of creating real value for the entire value chain associated with the customer experience.

Combining multiplatform content, market intelligence, and exclusive events, we created the largest customer experience community in Brazil and, probably, in the world. Our role is to inspire leaders, bring about transformations, and bring brands and people closer together with relevance and purpose.

Multiplatform content, market intelligence, and high-impact events are part of our ecosystem to strengthen the customer experience in Brazil and around the world. We share analyses, trends, and influential voices that inspire more strategic decisions. At the same time, we promote the largest CX stages in the world, bringing together leaders to share ideas, build connections, stimulate best practices, and shape the history of CX Made in Brazil. We work obsessively to offer excellence in each product, each content, each moment in which we are together of all those who are dedicated to generating value for the customer in Brazil.