The Standard Group was born out of the desire to look at the Brazilian consumer with more respect, depth and intention. Since 1995, we have been protagonists of an ecosystem that connects businesses to people through experiences that inspire, inform and generate impact. With publications, congresses, research, awards and multiplatform content, we create spaces where the present is read with attention and the future is imagined with responsibility. Our trajectory is marked by a consistent vision: consumption is a cultural phenomenon - and understanding it is essential to transform companies, public policies, and society.