Since 1995, when we launched the magazine Consumidor Moderno, we have challenged companies and leaders to look at the customer with more respect, depth and care. We were pioneers in addressing all issues involving the central idea that everything begins and ends with the customer. The relevance of this idea motivated the expansion of the Standard Group's activities to diversified content, exclusive events, workshops, research, recognition and intelligence services, which helped to interpret the Brazilian consumer in all its complexity. Along this trajectory, we provoke reflection, stimulate changes and strengthen the excellence of major brands.

Today, the Standard Group is consolidated as the largest CX content ecosystem in Latin America, bringing together multiplatform content and initiatives that anticipate trends to transform the customer experience in different sectors. In the era of Artificial Intelligence, we continue to inspire leaders and companies to rethink strategies, generate real value, and build more human relationships with their consumers.