Anthropologist, professor, speaker, and expert in behavior, consumption, and innovation. He holds a PhD in consumption anthropology, with experience at the University of British Columbia (Canada), Berlin School of Creative Leadership (Germany), ESPM, and London College of Fashion. Co-founder of Grupo Consumoteca, columnist for Rádio CBN, and host of the podcast 'É Tudo Culpa da Cultura'. Author of the books 'De Tédio, Ninguém Morre' (No One Dies of Boredom) and 'Coisa de Rico' (Rich People's Stuff), and an advisor to Think Olga. He researches topics such as Generations, Technology, the Attention Economy, digital behaviors, and the cultural impacts of the present and future.

Partner and Head of Insights at Grupo Consumoteca, she is an advertising professional, holds a master's degree in Media and Everyday Life, and is a design thinker. With a career marked by a rejection of the traditional "target audience" concept, she advocates for communication designed for people — a genuine exchange she defines as "just an audience, no target." At Consumoteca since 2014, she uses an anthropological lens to translate cultural contexts into strategic decisions, having led projects for brands such as O Boticário, Ambev, C&A, Walmart.com, and Itaú. Currently, she coordinates the consultancy's analysis team, the research at Consumoteca LAB, and is one of the voices behind the Caoscast podcast.