Grupo Padrão was born from a desire to understand the Brazilian consumer with more depth, respect, and purpose. Since 1995, we’ve led an ecosystem that connects businesses to people through experiences that inspire, inform, and create lasting impact.
Through publications, conferences, research, awards, and cross-platform content, we create spaces where the present is understood with care and the future is imagined responsibly. Our journey is guided by a clear belief: consumption is a cultural phenomenon — and understanding it is key to transforming businesses, public policies, and society.