Each interviewee must evaluate a maximum of six segments, and to be able to assess assertively, each company must have at least 60 reviews or more, following the flow:
Contact and transaction within the last 6 months. The interviewee must answer in which of these categories products were purchased, if any service was used and if there was research or contact in the last six months.
In the opinion of the interviewee, he must answer what a company that manufactures products or services must have, offer, or do to be considered a company that respects its customers.
We answer which brands in a certain category products were purchased from and about which there was research or contact in the last six months.
The interviewee answers how they evaluate certain brands, taking into account how much they respect their consumers.
An explanation of what the interviewee believes these brands do with respect for the consumer.
Contact and transaction within the last 6 months. The interviewee must answer in which of these categories products were purchased, if any service was used and if there was research or contact in the last six months.
In the opinion of the interviewee, he must answer what a company that manufactures products or services must have, offer, or do to be considered a company that respects its customers.
We answer which brands in a certain category products were purchased from and about which there was research or contact in the last six months.
The interviewee answers how they evaluate certain brands, taking into account how much they respect their consumers.
An explanation of what the interviewee believes these brands do with respect for the consumer.
Performed since 2003 — 21st Edition
A QUANTITATIVE SURVEY is applied in an online panel, considering the sample of respondents in Brazil, using a structured questionnaire with closed questions of approximately 20 minutes.
Overall Margin of Error: 2% pp
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