Grupo Padrão (Pattern Group) is a business-oriented company focused on Customer Experience and consumer behavior. To do so, it makes use of a complete portfolio of multiformat content available on the Consumidor Moderno Portal which is the greatest reference in CX in Latin America. This content covers posts, videos, webseries, ebooks, charts, insights, studies, podcasts and the Consumidor Moderno magazine as well as a spectacular event portfolio, unmatched curatorship, exceptional networking and great business generation.
In order to potentialize corporate narratives, Grupo Padrão also developed a methodology which defines exclusive Content Design projects, the most qualified multiformat branded content production focused on business specialization.
Contribute to turning Brazil into a world leader in drawing strategies regarding customer experience, collaborating with the harmonization of consumer relations in the country and promoting the exportation of Brazil’s best CX practices to the most advanced markets in the world.
Development of multiformat content based on the Consumidor Moderno platform, the greatest authority in Latin America and one of the most important in the world in matters regarding client management.
It’s about information with opinion, content with involvement and intelligence with innovation in order to share a knowledge base able to strongly influence the evolution of customer experience in Brazilian and international corporate markets.
Corporate events at our company are carried out in different formats in order to generate value chains and business relationships at different levels. Our conferences, seminars, awards, workshops, forums and festivals are examples in which networking takes place in a fluid and intense fashion promoting learning, opportunities and the anticipation and sharing of trends as well as promoting game-changing movements.
We devise several surveys to detect the best assets for customer-oriented corporations.
The most important acknowledgement in experience quality and customer service in Brazil, aiming to spread the best practices, innovations and technologies which go along with consumer evolution.
The greatest acknowledgement for the best digital customer service operations, focused on creating remarkable experiences and journeys for the client. It marks the opening of CONAREC, the largest Customer Experience congress in Latin America
This is an initiative that, since 2003, highlights the importance of the ‘respect’ variable for consumers and acknowledges companies that conduct the best interaction with consumers throughout the year, in accordance with pre-defined criteria. It’s the only assessment in the market which contemplates the importance of ‘information territories’ which transcend functions that are intrinsic to products and services and that deal with several expectations and perceptions of clients.
Acknowledgement towards the most qualified companies regarding conflict resolution. Such companies seek harmony in customer relationships starting from dialogue and avoiding litigation at all levels.
The union of relevant experiences and satisfied consumers is the principle of the CX World (Mundo do CX in Portuguese), which aims at bringing together the whole Customer Experience ecosystem in a never-ending circle of multiplatform knowledge.
Constant updating through videos, articles, interviews, webinars, microlearning and courses of varying durations is fundamental for a platform dedicated to supply knowledge and qualification to form the leadership which will dictate the CX rules in Brazil.
Grupo Padrão withholds multi-content brands which are self complementing in insights, innovation, cases and trends designed for different segments. Therefore, we are a reference in the corporate knowledge ecosystem all through Latin America.